“Have you ever wondered why your sales approach is not creating the results you had hoped? Have you ever been confused about exactly which activities create the most impact or what to include in your big presentation? What should you do when the sales call is going badly or when a prospect stops calling you back? Is social media really worth the time investment?

The Sales Tightrope by Katie Mullin answers these questions and much more. It is a
no-nonsense, actionable guide to approaching, engaging, and serving your clients.
Katie's research shows us what leads to trust and credibility - straight from customers' mouths.

The Sales Tightrope is a must-read for sales reps and sales managers who want to impact the world by providing their products and services in a consistent, repeatable way.”

- Michael Barrovecchio, President of CAPO Leadership Consulting

“Katie Mullen’s The Sales Tightrope provides excellent sales guidance for both rookies and seasoned veterans. An easy read that seamlessly combines real-life selling scenarios with extensive customer research to illustrate suggested salesperson behaviors / possible customer responses during the complete sales cycle—from cold calls to close.

I thoroughly enjoyed her thoughts on the usage and value of LinkedIn as well as her take on email etiquette that less is better. As a former sales manager, I highly recommend this book for both you and your team members. It offers outstanding “how to” insight for your rookies and notable “refresher tips” for your veterans. What a nice bonus to hand out at your next sales meeting!”

- Bob Mesalam, Retired Sales Executive

“Five years ago, Katie Mullen was referred to me by a VP of Marketing who had worked closely with Katie at a major medical device company. I was looking for someone to work with our sales team on improving their selling skills. Katie listened to me, was friendly, seemed to understand my concerns and had a genuine interest in my needs. After a brief conversation with Katie, I knew she was the right person for our team. Year after year the sales team asked Katie to come back to deliver more training. They loved her training!

Katies’ new book, The Sales Tightrope delivers such a simple message, sales is not rocket science, there is an art to it, and it all comes down to being interested in the customer. Ask the customer what they think. Be friendly. The book focuses on simple direct ways to be successful by communicating with customers in short, succinct language. The Wedge Questioning process Katie discusses in her book helped our sales team shorten the sales cycle by getting to the customers’ pain points quickly to move the sales forward.

We have practiced the sales process Katie has written about in her new book for the past five years with great sales success. I would highly recommend reading this insightful and enlightening sales book if you want to improve your selling experience and results.

- Pamela Jerdee, Senior Training & Education Manager of Fresenius Medical Care North America

“In The Sales Tightrope, Katie dives right in with a wealth of practical real-world research that is backed up by the field experience of someone who wins time after time after time. If you or the people you manage have the work ethic to succeed, the advice Katie gives you from the first page on will translate into exponentially more success.

I have had the privilege of working directly with Katie as well as hiring her to teach my teams on multiple occasions. I can personally vouch for the fact that she is the real deal and the truths contained in this book aren’t an academic exercise, they are real-world practices you can use to be more successful today.”

- Robert Wittwer, Senior VP of Professional Services and Operations Ascom Americas

“I’ve been a sales professional for thirty years, and I’ve read countless books on the subject, but rarely have I encountered a book that combines both heartfelt personal stories and real-world industry research as effectively as The Sales Tightrope. I read it in one sitting Sunday afternoon. Extremely fun and informative read. It’s a home run! Bravo Katie!”

- Dave Chiasson, IHC Sales Specialist (West) of Sakura Finetek